Benefits of a career with Little Brothers – Friends of the Elderly

Comprehensive Health Plans
Personal Time Off
Retirement Plan with 4% Match
Culture of Professional Development

Well-being at Work
Teambuilding and Happy Hours
Transformative Organizational Mission



Working with volunteers, interns, and a full-time staff member, the Marketing Manager is responsible for growing the number of Elder Friends and Volunteers who participate in Little Brothers – Friends of the Elderly’s (LBFE’s) companion programs which are designed to alleviate social isolation among older adults (Elder Friends) in the Twin Cities.

The Marketing Manager also collaborates with LBFE’s Development Manager to ensure consistency of brand, messaging and timing of communications.

Because a significant component of growth is retention, the Marketing Manager is responsible for managing, executing and evaluating the organizations communications and marketing plan, which includes all media relations, advertising, internal and external communications through print and electronic delivery systems, direct mail and social media.

Responsibilities and Duties

    Communication Planning and Reporting

  • Develop a strategic marketing and communications plan to build a community of volunteers and older adults to join companionship programs that alleviate social isolation among older adults.
  • Maintain a comprehensive communication and marketing calendar, targeting segmented audiences through multiple communication channels.
  • Manage overall communications budget utilizing a combination of allocated budget dollars and in-kind donations.
  • Track and measure results and report regularly on performance of communication and marketing efforts.

    Content Development and Design

  • Generate fresh, compelling content, aligned with communication and fundraising best practices, to engage audience segments that lead to measurable results.
  • Develop and coordinate the production and distribution of all digital and print collateral, including newsletters, brochures, event collateral, annual reports, web pages, etc.
  • Serve as primary contact for key vendor partners as needed for core marketing functions such as website development, graphic design. Work with fellow staff members to ensure program and event materials are consistent with brand guidelines and message consistency.

    Website, Social Media and Event Support

  • Maintain organizational website, ensuring accuracy and functionality and that new and timely information (i.e. article links, stories, and events) is posted regularly.
  • Oversee social media strategy and execution, ensuring that engaging two-way communications are posted regularly. Track and measure the level of engagement over time.
  • Support Events Specialist in the promotion and publicity of organizational events.

    External and Media Relations

  • Cultivate and leverage relationships with the media (broadcast, print and online) to maximize press coverage for LBFE’s organization and activities.
  • Write and edit press releases and other public statements for key initiatives, major public events and specific campaigns.


  • One or more years of documented experience in marketing and communications.
  • Bachelor’s Degree in marketing, communications or related subject. Additional professional experience may be considered in lieu of degree.
  • Excellent writing and editing skills including rules of grammar and punctuation.
  • Demonstrated experience in persuasive communication and driving action across a variety of channels including social media, website, and print.
  • Strong project leadership and time management skills.
  • Software proficiency with Adobe Creative Suite, Microsoft Office, Constant Contact (or similar e-mail distribution platform) and Google Analytics.
  • Ability to communicate effectively, in front of groups, person to person, and in writing.
  • Experience with one or more website content marketing systems, as well as social media, including Facebook, Instagram, Twitter and LinkedIn.
  • Experience in the non-profit sector, preferably in the field of human services, is preferred but not required.
  • Access to transportation and the ability to work some evenings and weekends.
  • A commitment to Diversity, Equity, Inclusion & Accessibility and LBFE’s core values.
  • A passion for older adults and building a stronger, more caring community.


James Falvey, Executive Director
Little Brothers – Friends of the Elderly
1845 East Lake Street, Minneapolis, MN 55407


Be a part of developing Neighbor Connect, a community-engagement program where older adults are valued and connected. Help empower volunteers and volunteer leaders to develop isolation-free blocks in their neighborhood, thereby allowing elders to age in place in the community they love with the support of their neighbors.


The VISTA member will help LBFE develop and launch Neighbor Connect, an aging-in-place neighborhood model where there is a connectedness among older adults, neighbors and services. The VISTA member’s role will involve asset mapping, gathering neighborhood feedback to help shape the vision for the project, community organizing, relationship building, training design, volunteer and volunteer leader recruitment and coaching. The VISTA member will help empower volunteers and volunteer leaders to create isolation-free blocks in their neighborhood, thereby allowing older adults to age in place in the community they love with the support of their neighbors and community. This model of empowering and resourcing volunteers who will support their neighbors and take care of each other is both scalable and self-sustaining.


  • Choice of education award or end of service stipend
  • Training
  • Mileage reimbursement for project-related travel
  • Professional development stipend up to $150
  • May attend school or work another job during off hours
  • Hands-on learning about all aspects of nonprofit program development, management and evaluation.
  • LBFE is nationally certified as a Service Enterprise by Points of Light.


Little Brothers – Friends of the Elderly (LBFE) is a volunteer-based nonprofit organization committed to reducing elder isolation and loneliness while promoting their independence and well-being. We provide home visits, social engagement, intergenerational activities and holiday meals, in addition to advocacy, referrals and support.

LBFE is igniting a community-wide movement to address the growing public health concern of social isolation among older adults. The VISTA member will assist with designing a grassroots, neighborhood-focused pilot project to end loneliness and isolation for elders in the Longfellow neighborhood of Minneapolis. The VISTA member will identify and create strategic relationships that will help form the framework to eliminating this isolation by engaging and equipping volunteers to lead the project. Volunteers of all ages will be matched as Visiting Companions with isolated neighborhood elders, both self-identified and agency-referred, to help them develop a greater sense of social connection, dignity and well-being in order to enhance their ability to live independently.

PROGRAM START/END DATE: August 5, 2019 – August 3, 2020

ACCEPTING APPLICATIONS: March 25, 2019 – June 14, 2020

Ann Fosco, Community Impact Director
Little Brothers – Friends of the Elderly
1845 East Lake Street, Minneapolis, MN 55407

Thank you for your interest.